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The Internet is a part of our everyday lives and often times we underestimate the time and talent required to implement a cohesive digital marketing strategy for any one business to be found. Art’s Cube specializes in website design, search engine optimization, paid advertising, inbound marketing, and social media management. Each requiring a variety of tools and expertise to properly develop a strategy to attract, convert, close, and delight each visitor that interacts with your brand and increases marketing return on investment.

Why is your digital footprint important?

How much time do you spend on the internet each day? The average person spends 7.6 hours a day on the internet. Therefore it’s extremely important to quickly engage each visitor in a meaningful conversation once they reach your website. Beyond your website, each organization must develop a strategy to incorporate other digital channels.

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Website (re)Design

Art’s Cube follows a process called Growth Driven Design (GDD) which was originally developed by HubSpot and adopted by our team. Growth Driven Design is an investment that produces reliable month-over-month growth. Your website becomes stronger as you continue to measure, iterate and act.

Growth Driven Design has three stages:

  1. Strategy - Develop an empathetic understanding of your audience’s world and how the website can solve problems along their journey.

  2. The Launch Pad - Quickly build a website that looks and performs better than what you have today, but is not a final product. Rather, your Launch Pad is the foundation on which to build and optimize from.

  3. Continuous Improvement - With a launch pad site live and collecting user data, you can start identifying the high-impact actions you can take to grow your business.

Search Engine Optimization (SEO)

A HUGE topic! When creating this content, we searched “search engine optimization” and about 165 million results returned on Google. In other words, it’s really important to your digital strategy and being found on search engines.

Building a search engine optimization strategy includes each web page, blog, online advertising, social networks, and other aspects to improve your visibility by strategically identifying keywords to attract buyers via your content. 

Inbound Marketing

The science of attracting new website visitors, converting them into sales qualified leads, closing new business, and delighting them after the deal is done.

 

 Social Media

You don’t have to be on every social media channel, you just need to be on the right social media channel to reach your buyer persona. If you sell business to consumer, then Facebook or Instagram may be the social media channels of choice; if you sell business to business, then LinkedIn may be the right social platform. Understanding your unique business offerings, former customers, current customers, vendors, and other factors our team will develop a social media strategy tailored to your business. 

Paid Advertising

You have probably heard of Google Ad’s and it’s a great tool, but it’s not the first tactic we use for attracting new website visitors. We use ad’s to drive website traffic to a specific offer. Let’s use an example.

John is searching for a pair of running shoes, but doesn’t want to spend over $80.00 with shipping. Your company sales a pair of running shoes for $70.00 and offers free shipping. Our team can create ad’s to attract John and convert the sale.

 

 

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